In Focus: GetResponse
GetResponse is a versatile email marketing platform that combines user-friendly design tools, powerful automation features, and responsive customer support via email and live chat. Its extensive template library enables marketers of all experience levels to create professional, eye-catching emails quickly and effortlessly.
While GetResponse provides a solid foundation for most marketing needs, more advanced users might find opportunities for enhancement in its reporting and segmentation capabilities. That said, its accessibility and ease of use make it an excellent choice for many businesses. For those seeking even broader feature sets, options like the flexible Campaigner, the comprehensive HubSpot Marketing Hub, and the intuitive Mailchimp continue to excel as solutions.
Getting Started with GetResponse
Setting up an account with GetResponse is straightforward and efficient. The process is intuitive, with no unexpected steps, allowing me to complete it independently without requiring assistance from GetResponse’s support team.
The platform’s interface is easy to navigate, even for first-time users, ensuring a smooth onboarding experience. While the design leans toward a more basic and somewhat dated aesthetic compared to the modern visuals of competitors like Mailchimp, GetResponse compensates by delivering strong functionality and usability, which is what truly matters for effective email marketing.
Capable and Flexible Email Creation
At the heart of any email marketing platform is its email builder, and GetResponse provides a solid foundation for crafting effective campaigns. The platform offers two options: the classic builder and an enhanced version featuring generative AI tools, catering to diverse user preferences and needs.
The classic email builder stands out for its well-organized workflow. Setting up subject lines and selecting recipients is intuitive, while the Design and Content section truly shines. This section features a rich library of professionally designed templates, ranging from simple layouts for engagement-focused content, such as newsletters, to more dynamic, sales-driven options like Cyber Monday promotions. These templates are ideal for businesses without in-house design teams. Users also have the flexibility to create custom templates or input HTML via direct pasting or ZIP file uploads.
While GetResponse’s drag-and-drop editor is powerful, it has a slight learning curve. Initially, moving blocks within a section could be tricky, as the software occasionally interpreted my actions as an attempt to relocate the entire section. However, once familiar with the interface, I found it easy to add new sections with varying column layouts, as well as incorporate videos and product boxes seamlessly.
What sets GetResponse apart is its versatility in design customization, offering more advanced modification options than many competitors, including Mailchimp. This flexibility allows users to create visually appealing emails that align closely with their brand and campaign goals, ensuring a standout marketing presence.
Effective and Flexible Campaign Management
GetResponse provides a comprehensive suite of tools for managing targeted marketing campaigns, empowering businesses to refine their outreach through segmentation and list management. With the ability to create email lists and subgroups, or segments, marketers can craft personalized campaigns that resonate with specific audiences. Segmentation, a cornerstone of successful email marketing, allows users to target niches effectively using criteria such as contact details, geolocation, and user actions.
Streamlined List Management and Unlimited Segmentation
Uploading email lists into GetResponse is seamless, and creating segments within those lists is intuitive. The platform supports unlimited segmentation, enabling marketers to organize and target their audiences with precision. This flexibility ensures that businesses can scale their campaigns effortlessly while maintaining a high level of customization.
Advanced Features for Tailored Campaigns
GetResponse’s segmentation capabilities expand further with its tiered plans. From the Marketing Automation plan onward, users gain access to dynamic segmentation, event-based segmentation, and lead scoring, enabling even more refined targeting. Ecommerce Marketing and GetResponse MAX users enjoy additional tools, such as segmentation based on e-commerce data, SMS actions, and external sources, offering unparalleled options for tailoring campaigns to specific goals.
Spam Check Tool for Compliance Assurance
To ensure email compliance and deliverability, all GetResponse plans include a built-in spam check tool. This feature provides a quick and reliable assessment to confirm that your emails are ready for delivery, giving you confidence that your campaigns meet industry standards.
Recent TrustPilot Reviews
Top quality on-boarding call 10/10
Top quality on boarding call giving clear explanations of all of the features of GetResponse. I'm moving from Aweber and wish I had done so years ago.
Customer support is fast and efficient.
They help you with whatever you need directly from human to human.
I am just checking the app and I am very happy to know how they work.
The experience is being nice for the moment.
I've been using GetResponse for some years now and have had no issues. What I like is the 24/7 support they offer. They always sort out any query I have. If you are looking for an autoresponder for your business then I can recommend GetResponse.
GetResponse Pricing
* As of January 2025
Conclusion
GetResponse’s campaign management tools combine flexibility, scalability, and advanced segmentation features, making it a powerful solution for businesses seeking to optimize their marketing efforts. With robust tools and seamless usability, GetResponse empowers marketers to deliver personalized, effective campaigns that drive engagement and results.
Sign up to GetResponse with their free trial to experiment and leverage the power of their email marketing and automation system.
